Tillii
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Explainable AI Decision Intelligence

AI that tells businesses what to do next — and why.

Tillii transforms fragmented customer, transaction and operational data into predictive, personalised and explainable actions that help businesses grow.

The problem

Your business has the data. The decisions are still missing.

Every platform sees a slice of the customer. Tillii brings the signals together and determines what the merchant should do next.

Payments
POS
Bookings
CRM
Loyalty
Marketing
The Tillii difference

Decisions. Not another dashboard.

Every recommendation moves through the same core loop — so merchants always know what Tillii is predicting, why, and what to do about it.

01

Predict

Understand what is likely to happen next — churn risk, retention opportunity, purchase propensity and revenue signals.

02

Explain

Show why Tillii reached that conclusion, in language a merchant can read, question and trust.

03

Recommend

Identify the most valuable next commercial action, ranked by expected impact.

04

Learn

Measure what happened and feed the outcome back into the decision engine.

Product demonstration

From signal to action.

A look inside the Tillii Merchant Command Centre — the interface merchants use to see, question and act on recommendations.

Tillii Merchant Command Centre — demonstration

Today’s priority actions

Illustrative data
Customers at risk
47
Likely to churn within 30 days
Expected uplift
+12%
Repeat purchase rate
Recommended action
Weekend offer
72-hour reach-back window
Churn riskIllustrative recommendation
47 customers are likely to churn within 30 days

Recommended action: send a targeted weekend return offer within the next 72 hours.

47
customers at risk
+12%
expected repeat purchase uplift
Visit frequency has fallen against each customer's own recent baseline
Average order value has changed for this cohort
Comparable customer segments responded positively to similar reach-back offers
Customer valueIllustrative recommendation
18 customers show emerging high-value behaviour

Recommended action: move these customers into a VIP loyalty journey.

18
emerging high-value customers
+£2,400
projected annual value
Spend per visit has increased over the last three months
Visit frequency is trending above the merchant's average customer
Engagement with previous offers has been consistently high
Marketing optimisationIllustrative recommendation
Tuesday demand is tracking below expected baseline

Recommended action: target 126 high-propensity customers Monday 17:30–19:00.

126
high-propensity customers
Mon 17:30–19:00
recommended send window
Historical response rates peak in this time window for this segment
Tuesday footfall is forecast below the seasonal baseline
These customers have engaged with similar offers in the past 90 days
LoyaltyIllustrative recommendation
Reward fatigue detected in the core loyalty segment

Recommended action: replace a blanket discount with a personalised reward.

-9%
loyalty offer redemption trend
3
personalised reward options
Redemption rate on the standard discount has declined over recent cycles
Customers with similar profiles redeemed more when rewards were personalised
Order variety per customer suggests differing reward preferences
RetentionIllustrative recommendation
23 frequent customers have reduced their visit frequency

Recommended action: trigger a personalised re-engagement journey.

23
frequent customers slowing down
3
touchpoints in the journey
These customers previously visited above the merchant's average frequency
A gap has opened versus their own historical visiting pattern
Similar customers re-engaged after a personalised, sequenced journey
Data connections

Intelligence across your commerce stack.

Tillii is designed to connect conceptually across the systems merchants already use. Integrations are being developed — this is not a claim of current production-live connectivity.

PaymentsCRMPOSLoyaltyBookingsMarketingEcommerceOperationsReviews
Explainability

AI you can question. Decisions you can trust.

Tillii is being designed around Explainable AI from the ground up, so every recommendation carries its own reasoning.

Traditional AI
OutputPrediction: customer likely to churn.
Tillii
Prediction47 customers likely to churn within 30 days.
ReasoningVisit frequency fallen, order value changed, similar customers responded to reach-back offers.
Recommended actionWeekend return offer within 72 hours.
Expected impact+12% repeat purchase rate.
Use cases

One intelligence layer. Many commercial decisions.

Keep Valuable Customers

Identify churn before it happens, with enough lead time to act.

Grow Customer Value

Identify opportunities to increase customer lifetime value over time.

Smarter Marketing

Understand which customers to engage, and when, rather than broadcasting to everyone.

Improve Loyalty

Personalise incentives rather than relying on blanket discounting.

Discover Revenue Opportunities

Identify hidden commercial opportunities within data merchants already hold.

Learn What Works

Measure the outcome of every action and improve future decisions.

Initial market

Built for independent commerce.

Tillii initially focuses on hospitality, because hospitality businesses generate rich, frequent customer and transaction signals. The architecture is designed to expand across independent commerce over time.

HospitalityRetailLeisureServices

Retail, leisure and services represent Tillii’s planned expansion path. They are not live markets today.

Research & innovation

Building trusted AI for real-world business decisions.

Tillii is developed as a research-led platform, with a focus on explainable AI, behavioural intelligence, responsible data and AI, and decision intelligence.

01

Explainable AI

AI decisions should be interpretable and trusted, not delivered as an unexplained black box.

02

Behavioural Intelligence

Understanding how customer and commercial behaviour changes over time, not just isolated transactions.

03

Responsible Data & AI

Privacy-conscious, governed data handling and responsible AI design, considered from the outset.

04

Decision Intelligence

Moving beyond predictions to commercially useful, explainable actions.

Help shape the future of AI for independent business.

We are building Tillii with businesses, researchers and technology partners who believe AI should make commercial decision-making simpler, smarter and more transparent.

What if every business could make better decisions from the data it already has?

Tillii is building Explainable AI Decision Intelligence for independent commerce.